Monday, July 30, 2007

USA and the Middle Finger

This one is a couple of years old, but perhaps even more true today. It's Indra Nooyi's remarks that caused a bit of a stir in 2005.

BusinessWeek:
"As I grew up and started to study geography, I remember being told that the five fingers can be thought of as the five major continents: Europe, Asia, Africa, and North and South America.
  • Think of the little finger as Africa. Africa is the little finger not because of Africa's size, but because of its place on the world's stage. From an economic standpoint, Africa has yet to catch up with her sister continents. And yet, when our little finger hurts, it affects the whole hand.
  • Our thumb is Asia: strong, powerful, and ready to assert herself as a major player on the world's economic stage.
  • Our index, or pointer finger, is Europe. Europe is the cradle of democracy and pointed the way for western civilization and the laws we use in conducting global business.
  • The ring finger is South America, including Latin America. The ring finger symbolizes love and commitment to another person.
  • The long middle finger for North America and the United States. As the longest of the fingers, it really stands out. The middle finger anchors every function that the hand performs and is the key to all of the fingers working together efficiently and effectively.

However, if used inappropriately -- just like the U.S. itself -- the middle finger can convey a negative message and get us in trouble. You know what I'm talking about.

Unfortunately, I think this is how the rest of the world looks at the U.S. right now. Not as part of the hand -- giving strength and purpose to the rest of the fingers -- but, instead, scratching our nose and sending a far different signal."

Not really correct as far as hand analysis interpretations, but I think I'd agree with the bit about the middle finger's signal right now...

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